Posted by: Dallas J. Moore | Posted on: August 19th, 2011 | 0 Comments
One thing that marketers, social media strategists, and professionals do that they shouldn’t is assume. It gets people in to trouble. It’s also false to think that everyone knows what you do, they don’t. Making that assumption could cause you to under- or over-educate your potential clients, or existing clients. It’s hard, if not impossible, to unlearn what you know, then try to teach it to someone else. We think it’s more a matter of knowing what your clients know, so you can better help them learn what they don’t.
After reading an article, Why Some QR Codes More Scanworthy Than Others?, it got us thinking. There has been a lot of talk in the past year about QR Codes and their ability to allow for interaction with people. How it can create an experience with customers and allow for them to be part of something they might not have been able to otherwise. Yes, these are all good things. Nothing new, just a new way to allow those things to happen.
What we found suprising was the information in the article speaks loudly to what customers know, not what we think they know. They say numbers don’t lie, but they did bring us back to Earth. The amount of people who are using QR Codes is small. The number of people who see the value in them is growing. The problem comes when marketers, social media strategists and general professionals talk about how to use QR Codes, who’s using them for what, or where they’ve seen them. Many have not been educated on what they are, why they should care, where they can find them, when to use them, what to do with them, etc. We feel it’s important for you to have all the information you need, before using QR codes.