Social Republick

Don’t Play Red Light Green Light with Social Media

admin — Fri, 17 Feb 2012 18:38:07 +0000

Social media is about communication and engagement. Once you build a community around your brand or business, and its products and services, your customers will expect you to be there. Being there often will allow you to reap the benefits of being actively engaged. Don’t start a social network if you can’t make the commitment to be there on a regular basis.

Many brands try to take on so much, they end up creating a full-time job, for which they can’t afford to staff. When this happens, resources can be stretched thin, and your overall social media focus and strategy can suffer. If you determine that your ideal community is within Facebook, remind your following on Twitter that you will not be as active moving forward and why. Make sure you offer them a link and background to where they can find and access you.

Brands that just up and leave social networks create questions; “Did you go out of business?” ”Did they stop using Twitter?” ”Do they not want to engage with us anymore?” Questions and concerns like this can present a large problem for your brand or business.

Do your homework. Make sure you communicate. Don’t play red light, green light with social media. There are far too many opportunities you can miss. You also don’t want your customers to wonder about you, they may move to a competitor, instead of trying to understand why you’re not there.

Are You Tired? Social Media Fatigue

Dallas J. Moore — Fri, 10 Feb 2012 17:52:29 +0000

The idea of running your personal Facebook, Foursquare, Google+, Pinterest, Twitter, and website can be daunting. That’s not to mention if you have a brand or business, you have to run all those accounts too. We start to ask ourselves, “where does the time go?” It’s not that we need more time, we need a strategy.

Many have a strategy in place, but many don’t. Of the 800+ million people on Facebook, many are starting to get social networking fatigue. They are tired, burnt out, and are not sleeping well because they are feeling anxiety, stress, and overall need a break. There are moments in time where stepping back for a minute is alright, but don’t push yourself to the edge when you feel the fatigue set it. Take a moment and re-evaluate.

What does social media fatigue mean? You can read on to get a better understanding for what this means. Marketers should pay attention to these numbers as it will have a possible impact on them as well.

Are you feeling the strain of social media?

Steps to Remove The Negative In Your Brand

Dallas J. Moore — Fri, 03 Feb 2012 15:49:37 +0000

Bad news, your brand is seen in a negative light. So what do you do now? Finding out that your brand may have some work to do isn’t fun. Knowing about it sometimes may save its life. I guess you have to ask yourself, “would I want to know, or not?” I think the answer is obvious, but that’s just us.

Once you know you have a branding problem and you know when and where it started, it’s time to get to work. Doing research is one way you will quickly become busy trying to fix things. Another is setting up time to talk with customers and potential customers to get their thoughts, opinions, ideas, and overall thoughts on direction. Allow and offer ownership and you will go far.

Apart from rebuilding and fixing your brand, you also have the option of rebranding. This process can be costly and time consuming. It is, however, an option that you may consider, depending on your current direction and goals. Take the time to reach out to people, connect, build relationships, and focus on tomorrow. Don’t loose hope or become frustrated. You can overcome this and in the end, be better because of it.