-Brands need to have a way to avert crisis, if possible. Have a plan in place, should you ever need it. Not everyone will get hacked, but other types of crisis are possible.

 -Understand the people and their background(s) for who is running your social media. They are now the face and voice of your brand. Their direct interaction relates to the success or failure of your online presence.

-Communication in events that are out of your control must travel quickly. Don’t wait for someone else to figure out what to do. Take direct action and communicate to fellow employees and upper management. The more you know, the better off you will be. Use other social networks to communicate to your audience what’s happened. Don’t wait for someone to bring it to you. They may be upset or confused. Step up and communicate what happened and what you plan to do to fix the problem.

This event shouldn’t scare you away from social media and social networking. It’s a warning. You need to be prepared and have a plan and strategy in place to protect your brand and business. If you need help with this, let us know. We would be happy to help.

Here are the ABCs of Twitter:

Apps and tools of technology, exist to make our lives richer and easier. Designed with our personal and professional lives in mind, it gives us more time and abilities. It forces us to look at what’s possible and continue to challenge ourselves.

A future product of the athletic brand Under Armor does just that. Take a look to see how technology is in fact woven into our lives. Read the full article here.

Also, take a look at Google Glass. Another way to experience life.

You can learn more about Google Glass, full article here.