Posted by: admin | Posted on: February 17th, 2012 | 2 Comments
Social media is about communication and engagement. Once you build a community around your brand or business, and its products and services, your customers will expect you to be there. Being there often will allow you to reap the benefits of being actively engaged. Don’t start a social network if you can’t make the commitment to be there on a regular basis.
Many brands try to take on so much, they end up creating a full-time job, for which they can’t afford to staff. When this happens, resources can be stretched thin, and your overall social media focus and strategy can suffer. If you determine that your ideal community is within Facebook, remind your following on Twitter that you will not be as active moving forward and why. Make sure you offer them a link and background to where they can find and access you.
Brands that just up and leave social networks create questions; “Did you go out of business?” ”Did they stop using Twitter?” ”Do they not want to engage with us anymore?” Questions and concerns like this can present a large problem for your brand or business.
Do your homework. Make sure you communicate. Don’t play red light, green light with social media. There are far too many opportunities you can miss. You also don’t want your customers to wonder about you, they may move to a competitor, instead of trying to understand why you’re not there.