Don’t Play Red Light Green Light with Social Media

Posted by: admin | Posted on: February 17th, 2012 | 2 Comments

Social media is about communication and engagement. Once you build a community around your brand or business, and its products and services, your customers will expect you to be there. Being there often will allow you to reap the benefits of being actively engaged. Don’t start a social network if you can’t make the commitment to be there on a regular basis.

Many brands try to take on so much, they end up creating a full-time job, for which they can’t afford to staff. When this happens, resources can be stretched thin, and your overall social media focus and strategy can suffer. If you determine that your ideal community is within Facebook, remind your following on Twitter that you will not be as active moving forward and why. Make sure you offer them a link and background to where they can find and access you.

Brands that just up and leave social networks create questions; “Did you go out of business?”  ”Did they stop using Twitter?”  ”Do they not want to engage with us anymore?” Questions and concerns like this can present a large problem for your brand or business.

Do your homework. Make sure you communicate. Don’t play red light, green light with social media. There are far too many opportunities you can miss. You also don’t want your customers to wonder about you, they may move to a competitor, instead of trying to understand why you’re not there.

Comments (2)


  1. Ben Tessman -
    February 17, 2012

    Great point brought up here. My company has recently implemented twitter/facebook/linkedin & it is important to maintain a consistent presence on each site – not necessarily matching the same level of activity from site to site – but being consistent on each one!

    (Example: Posting 2x a week on facebook, posting 1x a week on linkedin, actively conversing on twitter)

    Thanks Dallas!

  2. admin -
    February 17, 2012

    Ben,

    It’s very easy for brands and businesses to pick it up, then set it down. Social media and social networking in an investment and commitment. It requires planning, direction, strategy, and time. We have seen many people in 2011 change how they use these tools, only to leave people scratching their heads. We don’t want that. We want them to gain all they can from using social media and social networking!

    Thanks for reading the new post and for leaving us a comment! Happy Friday.

    Dallas J. Moore

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