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Don’t Play Red Light Green Light with Social Media

Posted by: admin | Posted on: February 17th, 2012 | 2 Comments

Social media is about communication and engagement. Once you build a community around your brand or business, and its products and services, your customers will expect you to be there. Being there often will allow you to reap the benefits of being actively engaged. Don’t start a social network if you can’t make the commitment to be there on a regular basis.

Many brands try to take on so much, they end up creating a full-time job, for which they can’t afford to staff. When this happens, resources can be stretched thin, and your overall social media focus and strategy can suffer. If you determine that your ideal community is within Facebook, remind your following on Twitter that you will not be as active moving forward and why. Make sure you offer them a link and background to where they can find and access you.

Brands that just up and leave social networks create questions; “Did you go out of business?”  ”Did they stop using Twitter?”  ”Do they not want to engage with us anymore?” Questions and concerns like this can present a large problem for your brand or business.

Do your homework. Make sure you communicate. Don’t play red light, green light with social media. There are far too many opportunities you can miss. You also don’t want your customers to wonder about you, they may move to a competitor, instead of trying to understand why you’re not there.

Are You Tired? Social Media Fatigue

Posted by: Dallas J. Moore | Posted on: February 10th, 2012 | 0 Comments

The idea of running your personal Facebook, Foursquare, Google+, Pinterest, Twitter, and website can be daunting. That’s not to mention if you have a brand or business, you have to run all those accounts too. We start to ask ourselves, “where does the time go?” It’s not that we need more time, we need a strategy.

 

Many have a strategy in place, but many don’t. Of the 800+ million people on Facebook, many are starting to get social networking fatigue. They are tired, burnt out, and are not sleeping well because they are feeling anxiety, stress, and overall need a break. There are moments in time where stepping back for a minute is alright, but don’t push yourself to the edge when you feel the fatigue set it. Take a moment and re-evaluate.

What does social media fatigue mean? You can read on to get a better understanding for what this means. Marketers should pay attention to these numbers as it will have a possible impact on them as well.

Are you feeling the strain of social media?